6 Popular Ingredients of Dietary Supplements in the United States in 2024 Revealed

May 17, 2024

In today's world of increased health awareness, dietary supplements have shifted from simple nutritional supplements to daily necessities for people who pursue a healthy lifestyle. According to CRN's 2023 survey, 74% of American consumers are using dietary supplements. On May 13th, SPINS released a report revealing the six popular dietary supplement ingredients in the US market.

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01
Magnesium: a powerful mineral

According to SPINS data for the 52 weeks ending March 24, 2024, magnesium sales in the dietary supplement sector in the United States increased by 44.5% year-on-year, reaching a total of $322 million in multi-channel and natural channels. In the beverage industry, sales reached 9 million US dollars, with a year-on-year growth of up to 130.7%. It is worth noting that in the field of dietary supplements, magnesium accounts for 30% of sales in both bone health and immune function health claims.

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Magnesium is a cofactor in over 300 enzyme systems in the body, crucial for regulating various biochemical reactions in the body, including protein synthesis, muscle and nerve function, blood sugar control and blood pressure regulation, and bone health. In addition, magnesium is essential in energy generation, oxidative phosphorylation, and glycolysis, as well as in the synthesis of DNA, RNA, and glutathione.
Although magnesium plays an important role in human health, according to the Dietary Reference Intake (DRIs) established by the Food and Nutrition Board (FNB) of the National Academy of Sciences Medical Research Institute (formerly the National Academy of Sciences), the recommended dietary intake (RDAs) for magnesium in adults is 310-400 milligrams. The report from the Centers for Disease Control and Prevention in the United States shows that American consumers consume only half of the recommended amount of magnesium, far below the standard.
In order to meet the needs of various consumers, the forms of magnesium supplementation have also become diversified, from capsules to gummies, all aimed at providing more convenient ways of supplementation. The most common additives for magnesium supplements include magnesium glycine, magnesium L-threnate, magnesium malate, magnesium taurine, magnesium oxide, magnesium chloride/magnesium lactate, magnesium citrate, magnesium sulfate, etc.

The magnesium gummies launched by Garden of Life contain 400 milligrams of magnesium citrate per 4 pills, aiming to increase magnesium intake, help alleviate fatigue, support muscle and heart health. In addition, the addition of 1 billion CFU of Bacillus subtilis DE111 probiotics helps maintain a healthy microbiome.

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02
Creatine: Beyond Sports Performance

According to SPINS data for the 52 weeks ending March 24, 2024, sales of creatine supplements were $71 million, a compound increase of 95.5% compared to 2022-2024. Creatine is a nitrogen-containing organic acid naturally present in vertebrates, which can assist in providing energy to muscles and nerve cells. Therefore, creatine has traditionally been used to improve exercise performance.
However, a recent study published in Scientific

Reports under the journal Nature showed that a single dose of 0.35g/kg creatine can increase the level of phosphocreatine in the brain in a short period of time and partially reverse metabolic changes and cognitive decline caused by sleep deprivation. This discovery may redefine the market positioning of creatine, expanding its audience from fitness enthusiasts to a wider audience, especially the elderly population.Another study suggests that creatine can help regulate emotions and improve depression [3]. Given this, creatine may be positioned as a 3-in-1 supplement in the future, covering exercise performance, cognitive health, and emotional support. Meanwhile, creatine intake is no longer limited to its traditional powder form, and innovative ways of gummies and beverages provide convenience and accessibility for consumers.

Astro Labs has launched a creatine gummie with added creatine monohydrate to help enhance muscle mass, reduce muscle soreness, and make muscle lines fuller.At present, there are some beverages containing creatine on the market. Bang Energy beverages add super creatine (a dipeptide of creatine and L-leucine), which can remain stable in liquid for a long time compared to other forms of creatine. The stability of creatine is also a key factor that beverage manufacturers need to strive to improve.

03
Mushrooms: Functional Fungi

Functional mushrooms have become a significant trend, attracting consumers with various health claims ranging from cognition to immune support. Products featuring mushrooms have experienced explosive growth. According to SPINS data, the total sales of functional mushroom ingredients were $62.7 million in 2022 and $112.9 million in 2024, with a compound annual growth rate of 34.2%.

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Mushrooms, due to their strong adaptability and versatility, have become a popular ingredient in the fields of supplements and functional foods, providing a variety of choices for promoting overall health. Major brands are innovating and launching products with added mushroom ingredients, such as beverages and chocolates, to cater to the preferences of different consumers.

The Master Blend series of OM contains 10 different types of mushrooms that can enhance immune health, vitality, and relieve stress. Ingredients: Hericium erinaceus, Ganoderma lucidum, Cordyceps sinensis, Yunzhi mushroom, Betula platyphylla mushroom, Apricot abalone mushroom, Dance mushroom, Camphor mushroom, shiitake mushroom, and Agaricus blazei mushroom.

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Odyssey 222 functional beverage combines cognitive lion mane mushroom and energy supported Cordyceps sinensis, while adding L-theanine, ginseng, and caffeine to alleviate palpitations.

Alice Mushrooms chocolate, with organic Ganoderma lucidum containing 100% fruiting mushrooms, helps alleviate tension and insomnia, promotes relaxation and stress relief, and promotes a healthy sleep pattern.

04
Essential fatty acids: Beyond cognition

Essential fatty acids, especially Omega-3 fatty acids, are considered the first supplement to brain health. According to Goed omega3 data, the market size of EPA and DHA Omega-3 products reached 52.4 billion US dollars in 2023, and it is expected that the annual growth rate of the global EPA and DHA markets will reach 3.3% by 2025. In addition, according to SPINS, sales of essential fatty acid products related to menopause and joint health in the US market have increased by 19.4% and 99.6%, respectively, and have become a focus in the health sector.

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Omega-3 fatty acids mainly include α- Linoleic acid, EPA, and DHA play important roles in cardiovascular health, brain function, eye health, inflammatory response, and other aspects. The versatility of Omega-3 fatty acids has surpassed traditional supplements, and their health benefits are widely recognized and applied in food and beverages. In addition, the trend of Omega-3 fatty acids as early prevention and development measures is becoming increasingly evident in products targeting children.

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Ripple Foods' children's plant-based milk contains 50 milligrams of DHA Omega-3 per 240 milliliter bottle, which helps with brain development in children and contains choline to promote DHA transport and nutrient absorption in the brain.

05
Colostrum: liquid gold

Colostrum, as the first type of milk secreted by mammals after childbirth, is rich in essential macro and trace nutrients, immunoglobulins, peptides with antibacterial properties, and growth factors. It can help establish the baby's immune system and is known as "liquid gold".

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Colostrum is reflected in various aspects in maintaining human health. It not only supports skin and brain health, but its peptide components can effectively regulate the immune system and exhibit natural antibacterial and anti-inflammatory effects. Research has shown that high levels of lactoferrin and growth factors in colostrum supplements may help promote intestinal cell proliferation and prevent increased intestinal permeability [4].

Given that the time window for human exposure to maternal colostrum is relatively short, the colostrum consumed by consumers on the market mainly comes from cows. These colostrum products are usually sold in powder or pill form as supplements, with health claims such as intestinal health and enhanced immunity. SFD colostrum 1000 is a dietary supplement in tablet form, supplemented with concentrated skimmed colostrum and containing high levels of immunoglobulin.

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The innovation of colostrum products is also reflected in food and beverages, such as Erewhon's sweet cherry smoothie, which adds denim colostrum powder, providing both delicious and nutritious benefits.

06
Beetroot: Bringing Natural Benefits

According to SPINS data, as of the 52 weeks ending March 24, 2024, beetroot sales in the US market in 2023 were $86.9 million, a year-on-year increase of 91.4%. Energy support and cardiovascular health are key areas of market attention. According to Future Market Insights, the sugar beet root supplement industry in the United States is expected to reach $317.9 million by 2033. As consumer demand for dietary supplements continues to increase, sugar beet root supplements are becoming increasingly popular in the United States.

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The bright color of beetroot comes from its rich beet pigments, which contain nitrates that help lower blood pressure, promote cardiovascular health, enhance exercise ability, and enhance cognitive function. Betaine, as a choline derivative extracted for the first time from sugar beet, has antioxidant properties. In addition, the high fiber content in beetroot helps promote intestinal health, support the growth of beneficial bacteria, and thus enhance the immune system [5].

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Beetroot supplements come in various forms, including powders, tablets, capsules, and gummies. For example, Force Factor's sugar beet root gummies add sugar beet root extract, as well as grape seed extract and L-citrulline, aimed at supporting energy levels and promoting heart health.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

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2024-05-17

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